My team and I developed, launched and manage Fender’s annual program designed to elevate 50 global emerging artists who represent the new face of guitar in music and culture.
Fender supports each artist by hooking them up with the latest Fender gear, partnering with them to develop original content, integrating them into campaigns and events, and highlighting them on Fender channels for additional amplification. This program has been a key growth driver for artists and a way for the brand to support artists in the early stages of their career.
Notable artists include Ashley McBryde, Beabadoobee, Black Pumas, Cautious Clay, Japanese Breakfast, Joy Crookes, Omar Apollo, Orville Peck, Sam Fender, Tash Sultana, Tom Misch, Wallows and more.
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