As a company at the heart of the entertainment industry, Fender wanted to make sure the brand continued to spread the power of music as much as possible. Therefore, the 74-year-old corporation started offering free three-month lesson subscriptions via the Fender Play app for the first one million users to sign up for the giveaway.

The biggest names in the business of online guitar instruction were seeing a similar pattern. Fender said that its guitar-instruction app, Fender Play, which features Mr. Trani as an instructor, saw its user base shoot to 930,000 from 150,000 between late March and late June, with a considerable assist from a three-month promotional giveaway.

The company began marketing a millennial-focused line of guitars in 2016 with female acts like Warpaint and Bully after results from a previous survey three years ago demonstrated that Fender was ignoring its female audience.

Eilish apparently helped design her signature ukulele, and here’s how Fender describes the instrument: “This concert ukulele is built with sapele top, back, and sides, featuring a matte black finish with Billie’s ‘blohsh™’ symbol. It also includes a Fishman Kula preamp for those looking to plug in.”

The guitar “pairs cool vintage-inspired art and legendary Fender tone in one striking guitar,” according to Fender. It’s intended for beginner players.

“My father taught me how to play my first blues scale on a mini black-and-white Strat, so it’s absolutely surreal I have partnered with Fender to design my own Signature Stratocaster,” notes the artist

Stapleton credits his unmistakable tone in part to a potent combo: his guitar of choice, a Fender Jazzmaster, and a vintage 1962 Fender amplifier that he gingerly hauls from show to show, perpetually hoping it won’t burn out.

The Fender Custom Shop will be releasing two high-priced models, which its calling the Limited Edition Jimmy Page Telecaster Set, in March and two other models will come off Fender’s regular production lines and be available in the spring or summer.

Nandi Bushell captured thousands of people's hearts after she began sharing videos of herself rocking out as she played the drums and guitar while screaming. Now the 10-year-old rocker is getting some love from one of her favorite musicians, Rage Against the Machine guitarist Tom Morello, who sent her one of his guitars after watching her cover their 1999 anthem "Guerrilla Radio."

HYPEBEAST has teamed up with Fender for a collaborative project that sees the global guitar brand’s iconic Stratocaster presented in the publication’s signature navy color.

The guitar model is based on the Made in Japan Stratocaster that rocks a 9.5-inch radius and 22 Medium Jumbo frets, and delivers a clean sound via optimal playability for any music genre and playing style.

The Tele has always appealed to acoustic-guitar enthusiasts looking to go electric, and now those folks have a new instrument to capture the best of both worlds.

Over the next three years, the Fender Play Foundation plans to raise $3 million to educational institutions and organizations via equipment donations, personalized instruction and artist experiences, with FMIC’s initial $1 million donation to be used to expand further fundraising efforts.

King Princess, Phoebe Bridgers, Ashley McBryde, Larkin Poe, Soccer Mommy, Tash Sultana and Wallows are among the 50 artists who will participate in Fender’s new global artist marketing program Fender Next.