Signature Models put the essence of musical collaboration in the hands of players and fans with bespoke instruments designed in partnership with the world’s most iconic and influential artists.
My team and I worked directly with talent and their teams to formalize each partnership, ensure the end-to-end vision was met from the ideation/execution phases of product development to the fully integrated GTM launches and sustained momentum phases.
Notable artists include Billie Eilish, Chris Stapleton, Flea, George Harrison, H.E.R., Jimmy Page, Kurt Cobain, Shawn Mendes and more.
Billie Eilish may be known for her genre-defying pop sound, but it all started for her on an acoustic instrument - the ukulele. Designed with Billie herself ...
This month's edition of Fender Sessions: Tom Morello performs a powerful improvised set, talks influences and tells the story of his iconic "Soul Power" Stra...
The Flea Active Jazz #Bass is an instrument of unusual power - just like its namesake. Co-designed with #Flea of the #RedHotChiliPeppers, this thunderous bas...
H.E.R. has blazed a glittering trail through R&B and beyond with her powerful voice, smooth rhythms and slow-burning solos. Finished in a brilliant Chrome Gl...
Jimmy Page shares the psychedelic story behind his famous Fender guitar. The Jimmy Page Mirror Telecaster® is an homage to that legendary instrument, which a...