Signature Models put the essence of musical collaboration in the hands of players and fans with bespoke instruments designed in partnership with the world’s most iconic and influential artists.
My team and I worked directly with talent and their teams to formalize each partnership, ensure the end-to-end vision was met from the ideation/execution phases of product development to the fully integrated GTM launches and sustained momentum phases.
Notable artists include Billie Eilish, Chris Stapleton, Flea, George Harrison, H.E.R., Jimmy Page, Kurt Cobain, Shawn Mendes and more.